One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more
The NFT industry is developing rapidly in global scale, with the participation of major companies. In the result, NFTs have opened up new ways of brand storytelling and consumer interaction.
Here’re some companies in different industries that use NFTs.
In the video game market:
· Mythical Games,
In the sports market:
· Formula 1,
· FC Bayen München,
· Real Madrid
In the entertainment industry:
· BBC Studios,
· Warner Music,
· Paramount Pictures.
In the technology infrastructure sector:
· Microsoft Azure
Besides that, Nike is taking the lead in implementing NFT in the fashion area, while the NFT in art and auction sector is rapidly expanding with Christie’s, Sotheby’s, deadmau5, and Lil Yachty.
NFTs are fantastic in creating memorable experiences for customers. They’re also an excellent way of engaging with and interacting with target audience.